Make other people say

'Yes'! Yes to your requests. Yes to your ideas. Yes to your products. Yes to

your proposals.

A Practical Guide to

Persuasion uses psychology,

expert advice and practical techniques to teach you how to influence the people

around you in an ethical way. 

Learn how to increase your presence, by knowing when to talk and when to

listen; develop a strategy of success, by preparing, planning and crafting

opportunities and make change happen by understanding what drives your

audience.