When a lanky boy walked into a gym for the very first time, he realised, 'This is going to be my life!' First, Gottfried Wurpes made his career as a power athlete. As a successful entrepreneur distributing Technogym exercise equipment, he became a game changer in the fitness industry. For 33 years, his visionary attitude and achievements have influenced the fitness movement – thousands upon thousands of workout rooms bear his signature. They exist because he lives and loves sport. This is the inspiring story of the inner journey of an extraordinary man: strength training and road cycling have led him to success, to his own limits and through personal crises. Seven qualities of transformation form the heartbeat of his fitnesslife: focus, discipline, passion, perseverance, self-reflection, experience and generosity.