Kieran Levis: Winners and Losers
Creators and Casualties of the Age of the Internet
Produkttyp: | eBook-Download |
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Fassung: | Main |
Verlag: | Atlantic Books |
Erschienen: | |
Sprache: | Englisch |
Seiten: | 432 (Druckfassung) |
Format: | EPUB
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Download: | 494 kB |
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Kieran Levis tells the stories of some of the most innovative businesses of recent times to explain how a few succeeded - when so many failed - in creating entirely new markets and dominating them. He shows how Amazon and Google rose from nothing to enormous heights, whilst IBM, Kodak and AOL plummeted from them; how Nokia and Sky bounced from near-bankruptcy to global leadership; and charts the incredible rise and fall and rise again of Apple.
Told with clarity, wit and pace, these dramatic stories reveal what it was about a few winners that enabled them to hold onto their prizes, whilst the absence of these qualities crippled the losers.