Oliver Haug, Anikar Haseloff: Corporate Language

Unternehmenssprache verständlich gestalten, effektiv steuern und praxisnah umsetzen

Oliver Haug, Anikar Haseloff: Corporate Language
Produkttyp: eBook-Download
Verlag: Kohlhammer Verlag
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Sprache: Deutsch
Seiten: 173 (Druckfassung)
Format: EPUB Info▼
Download: 3,7 MB
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Corporate language and comprehensibility are key concepts for successful corporate communications. The focus is not only on the company itself and its brand(s) & the company=s target groups, whether they are customers, suppliers or employees, are also decisive factors in the communication process. An individualized, consistent and comprehensible corporate language builds trust and promotes long-term customer loyalty. Business deals can be brought to a successful conclusion faster, and later misunderstandings with expensive consequences can be avoided. Starting with a general positioning of the topic in the context of management and corporate identity, this volume presents basic rules along with tried-and-tested measures for achieving optimal corporate communication.

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