A successful fashion photographer has to be passionate and to believe in their concept, but they must also grasp the technical potential of their camera. This book guides you through both tasks by explaining how to use your camera to best effect, and then how to generate and develop ideas from conception to creation through to pitching and publication. Written by an experienced fashion photographer, it exposes the world of fashion photography with insider tips and advises on assembling kit and using the tools of your camera. It introduces fashion photography, how to find a team and how to communicate ideas; covers shooting in a studio- focusing on light and encouraging experimentation; outlines the pros and cons of shooting on location, and the challenges of leaving the safety of the studio; explains shoot concepts and their importance to the fashion photographer; advises on how to manage digital image files and their post-production; explores good retouching - how to make your photos look their best; and suggests ideas for putting together a portfolio and promoting yourself. This superb new book on fashion photography is aimed at everyone involved in fashion, health, beauty and portrait photography and is superbly illustrated with 187 colour photographs.